Most businesses do not know what their payments cost
Card pricing is not confusing by accident. The distance between the rate a
business is quoted and the rate it actually pays is worth money to whoever
is on the other side of the contract, so nobody on that side is in a hurry
to close it. Pyncht exists to close it, and to show its working while it does.
What you are charged, what you should be charged, and what you never
collected at all.
A card payment is never one fee. It is interchange, set by the bank that
issued the card and rewritten a few times a year; a scheme fee, set by
Visa or Mastercard; and a markup, set by your processor. Interchange-plus
pricing itemises all three, which is why it looks complicated. Blended
pricing shows you a single number — 2.9% and 30¢ — and quietly keeps
the difference between what the networks charged and what you were billed.
Neither model is dishonest. Only one of them is legible.
So the quoted rate is a headline, not a price. The effective rate — total
fees divided by total volume — is what actually happened, and it moves
with things no contract mentions: your card mix, where a corporate card
can carry 2.45% of interchange while a debit card carries under 0.85%;
the share of volume that crosses a border; your average ticket measured
against a fixed per-transaction fee. Two businesses on identical paper
contracts routinely pay rates thirty or forty basis points apart.
2.49%2.06%−43 bps
Effective rate today against effective rate achievable, on
$269,269 of monthly volume across 1,425 charges. Sample analysis,
modelled data — every line of it is on the dashboard.
Fees are the line every finance team looks at. Declines are the larger
one, and they appear on no invoice at all. An authorisation rate of
91.88% means roughly one charge in twelve never completes, and those
reason codes are not equally final: expired cards recover at 88% once an
account updater refreshes the credential, issuer-unavailable at 94% on a
retry an hour later, insufficient funds at 62% if you simply wait for
payday. In the sample analysis the recoverable revenue is $96,561 a year
against $13,901 of fee savings — seven times larger than the number
everyone was arguing about, and invisible in a processing statement.
Put the three together and payments stop behaving like a fixed cost. An
effective rate becomes something you can move: settle European volume
locally, pass Level 2 data on commercial cards, retry only the declines
that actually recover. Each change is individually small and individually
boring. In the sample analysis they total $110,463 a year on a $3.2M run
rate — about 3.4% of revenue that was never a product problem, a pricing
problem, or a demand problem. Pyncht is the layer that finds those
changes and, when you decide it should, makes them. It is not another
processor.
Principles
Four commitments you can check inside the product
Not values on a wall. Each one is a decision already made in the
interface, and each one costs us something.
Show the arithmetic
Every figure Pyncht reports carries its own calculation. An opportunity
is never asserted at a dollar value; it shows the volume it applies to,
the rate it is multiplied by, the network rule that sets those basis
points, and the confidence we hold it at. A number you cannot reproduce
is a number you cannot take into a processor negotiation, which makes it
worthless at exactly the moment it matters.
Savings and revenue are never one line
Fees you avoid and sales you recover are different money with different
certainty, and adding them together is the oldest trick in this
category. Pyncht reports them in separate columns everywhere they
appear. In the sample analysis that is $13,901 of fee savings and
$96,561 of recovered revenue, totalling $110,463 — three figures, kept
as three figures, because collapsing them into one would flatter us.
Read-only until you say otherwise
Connecting a processor grants Pyncht permission to read settlement data
and nothing else. No charge is routed, retried, or repriced until you
switch that specific change on, one at a time, with the projected
impact and the reasoning shown before you commit to it. The analysis is
designed to be worth running on its own — including by businesses that
never move a cent of volume to us.
No number we cannot defend
If a figure cannot be traced to a source record or a published network
rule, it does not ship. That is why this page carries no customer count,
no uptime percentage, no funding history and no logo wall: Pyncht is a
working prototype, the analysis you can open is modelled data, and it
says so on every screen it appears on.
By the numbers
What is actually built
Counts of what the cost model implements today. No customers, no
headcount, no round — those numbers would be easy to write and
impossible to defend.
7
Fee components priced on every charge
Interchange, scheme fee, processor markup, fixed per-transaction fee,
cross-border assessment, FX spread, dispute fee.
7
Decline reason codes analysed
Each carries its own recovery probability, from processing errors at
97% down to suspected fraud at 12%.
5
Opportunity categories detected
Interchange, routing, recovery, risk and pricing — seven distinct
detectors, each returning annualised dollars and its own workings.
1
Settlement currency supported
USD. Cross-border and FX costs are modelled on international volume,
but multi-currency settlement is not built, so we are not going to
round it up to a number that sounds better.
Every count above is a property of the shipping cost engine, not a roadmap.
The merchant it runs against is illustrative and named as such throughout.
Careers
People who find interchange interesting
Small team, unusually specific problems: modelling issuer behaviour,
reconciling settlement files that disagree with each other, explaining a
basis point to someone who has never had to care about one. Roles are
listed only while they are genuinely open — there are no evergreen
postings here.